Corporate SEO has more emphasis on consultation and strategy. Generally, it is less about programming and link building and more about organising information, analysing the market and keeping to current industry best practices.
We will conduct research and develop strategies. We will then measure and review the performance of every element of your SEO campaign to ensure success.
Optimising a site with a considerable link profile is not just about building more links. It’s also about understanding the nature of that site’s link profile as well as those of competitors. It involves giving the site a competitive advantage by considering the type and arrangement of all inbound links.
The process is considerably more complex than that, with Google having said that when calculating rankings it considers over 200 factors – some with up to 500 variations. Nevertheless, these three points stand as a good framework for any SEO campaign.