Many businesses underestimate the importance of investing in an effective SEO campaign. With over 90% of people finding products and services through search engines, achieving (and maintaining) first page positions for your domain is essential if you want to capitalise on this huge amount of traffic and establish your brand on the web.
And, as long as you choose the right keywords for your campaign, you can rest assured that you’re targeting a relevant audience that is going to respond to your marketing tactics.
However, search engine optimisation can be a huge responsibility even for the savviest marketing department. Aside from carrying out time-consuming link building work, webmasters need to develop a strong understanding of how their site is indexed within the search engines.
There are a number of additional elements that have a huge part to play in the SEO process, such as keyword analysis and content creation, and tasks such as these can be overwhelming for businesses of any size without the right direction and support
Search engine optimisation, or SEO, is about ensuring that a website ranks for relevant search terms. It also means ensuring that the traffic received from search engines converts into sales. There are three main steps:
The process is considerably more complex than that, with Google having said that when calculating rankings it considers over 200 factors – some with up to 500 variations. Nevertheless, these three points stand as a good framework for any SEO campaign.