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SEO & Marketing

Many businesses underestimate the importance of investing in an effective SEO campaign. With over 90% of people finding products and services through search engines, achieving (and maintaining) first page positions for your domain is essential if you want to capitalise on this huge amount of traffic and establish your brand on the web.

And, as long as you choose the right keywords for your campaign, you can rest assured that you’re targeting a relevant audience that is going to respond to your marketing tactics.

However, search engine optimisation can be a huge responsibility even for the savviest marketing department. Aside from carrying out time-consuming link building work, webmasters need to develop a strong understanding of how their site is indexed within the search engines.

Optimization

There are a number of additional elements that have a huge part to play in the SEO process, such as keyword analysis and content creation, and tasks such as these can be overwhelming for businesses of any size without the right direction and support

Search engine optimisation, or SEO, is about ensuring that a website ranks for relevant search terms. It also means ensuring that the traffic received from search engines converts into sales. There are three main steps:

  • Choose the right keywords to target – they must be relevant, achievable and profitable
  • Tailor your site according to those keywords – help search engines see that your website relates to those words
  • Build links pointing towards your site – preferably those that encourage search engines to view your site as an important one in your particular market

The Process


The process is considerably more complex than that, with Google having said that when calculating rankings it considers over 200 factors – some with up to 500 variations. Nevertheless, these three points stand as a good framework for any SEO campaign.


Key Phrase / Keyword Analysis

Industry specific Research followed by a brainstorming session will be undertaken to arrive at the best set of keywords / key phrases pertaining to your business interest. This allows framing the best possible "outcome-based" key phrases for deriving optimal results.

Web-page Code Optimization

Our experienced SEO specialists would code-optimize your website according to over 250 parameters identified by our experts and ensure that websites are crawled by search engine crawlers and eventually rank higher on search engines.

Competition Analysis

Our SEO professionals would analyze the competition on keywords / key phrases chosen by you. Our in-depth analysis includes studying competitor back links, rankings, Meta tag analysis etc.

Ongoing Link Building

Our SEO Specialists would ensure that a comprehensive link exchange programme is undertaken to increase the link popularity and page rank for your website.

Website & Content Analysis

We review the website for usability and adaptability with major search engines; analyze the presence and density of the chosen keywords. We also check web-design standards and Compliance with SEF (Search Engine Friendly) and undertake a Content Duplicity Test.

Ongoing Directory Submissions

Your website would be submitted and registered with directories such as Yahoo, MSN etc. which facilitate data retrieval by search engines. This component also includes research and selection of appropriate categories to which directory submissions would be made.

Contact Us Today


We are dedicated to providing a high quality of customer satisfaction and endevour to handle each enquiry wtih the highest standards.

For more information please contact us on (+44) 0800 048 8671 or simply fill in the contact form to discuss your options further.

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